What are cookies and what are they used for
A cookie is a text file sent by a website to its user’s terminal, where it is stored and re-transmitted to that website during subsequent visits.
Cookies are separated: based on the subject installing them on the user’s terminal, depending on wether it is the same provider of the website the user is visiting (c.d. “first-party cookies”) or a different website, which installs cookies through the first website (c.d. “third-party cookies); based on the purpose of each cookie: some cookies allow the website which installed them to remember the preferences expressed by the user during browsing, for example, to make a purchase or perform authentication (c.d. “technical cookies”), other cookies allow the website which installed them to monitor the user’s browsing in order to send advertisements or offer services in line with the preferences expressed by the user during web browsing (c.d. “profiling cookies”). Profiling cookies are the only ones to require prior authorisation from the user in order to be used.
Technical first-party cookies and third-party profiling cookies are installed on the website, as described in the table below.
Technical cookies
Technical cookies are used to “transmit a communication on an electronic communication network, or to the extent strictly necessary for the supplier of a company service, of information explicitly required by the subscriber or the user to provide that service”.
Technical cookies can be divided as follows:
– browsing or session cookies, which guarantee normal browsing and fruition of the website (allowing the user to make a purchase or perform authentication to access restricted areas, for example);
– analytics cookies (e.g. Google Analytics), equivalent to technical cookies where used directly by the website provider to gather information on the number of users and how these users visit the website, in aggregated form;
– functionality cookies allow the user to browse according to a series of selected criteria (e.g.: language, products selected for purchase) in order to improve the service provided.
We wish to highlight that the Google Analytics tool used on this website gathers the IP address of visitors to provide an indication of their geographical location. This method is known as IP geolocation. Google Analytics does not share information related to the actual IP addresses of visitors. By using a method known as IP masking, Google Analytics shares information so that only a part of the IP is used for geolocation, not the whole address.
A browser add-on to deactivate Google Analytics may be downloaded from this website https://tools.google.com/dlpage/gaoptout. The add-on communicates with the Google Analytics JavaScript (ga.js) indicating that information on the visit to the website must not be sent to Google Analytics. The browser add-on to deactivate Google Analytics does not prevent the information from being sent to the website itself.
Technical cookies do not require the authorisation of the data subject.
Profiling cookies
Profiling cookies are used to create profiles related to the user and to send advertising messages in line with the user’s web browsing preferences.
This website uses profiling cookies managed by third parties (the Data Controller does not have any profiling cookies).
These cookies – which are listed below and require the user’s authorisation – are used for advertisement services, targeting for advertising purposes, content customisation, tracking and performance optimisation.
Methods to authorise profiling cookies
When the user visits the website for the first time, he/she may accept all cookies by performing one of the following actions: clicking X or OK on the banner or any element on the page (image or link) outside the banner, or by scrolling the page; furthermore, the user may decide not to perform the actions described on the banner and use it to access the extended policy and deny consent to the installation of cookies by clicking the dedicated link.
When the Website is visited again (provided that the user has already expressed a preference on the use of cookies, as shown above), the user may access the extended policy through the “Cookie policy” key, which appears on every page, and deny consent to cookies as detailed above. In any case, the user may deny consent to cookies through browser settings, as described below.
Information pursuant to art. 13 of Reg. 2016/679/EU
The Data Controller specifies the following with respect to the information gathered by the cookies directly installed by the website:
Finally, with reference to third-party cookies, we would like to remind you that the purpose of those cookies, the logic behind the related processing in addition to management of user preferences relating to cookies, are not determined and/or verified by the Data Controller but by the third party providing them, as supplier and data controller.
The website uses the following third-party cookies:
| NOME | |
| AdWords Remarketing (Google Inc.) | AdWords Remarketing is a Remarketing and Behavioral Targeting service provided by Google Inc. which connects this Application’s activity to the AdWords advertising network and the Doubleclick Cookie. Personal data collected: Cookies and Usage data. Where the data is processed: USA – Privacy Policy – Opt Out. |
| Facebook Custom Audience (Facebook, Inc.) | Facebook Custom Audience is a Remarketing and Behavioral Targeting service provided by Facebook Inc. which connects this Application’s activity to Facebook’s advertising network. Personal data collected: Cookies and email. Where the data is processed: USA – Privacy Policy – Opt Out. |
| Facebook Remarketing (Facebook, Inc.) | Facebook Remarketing is a Remarketing and Behavioral Targeting service provided by Facebook Inc. which connects this Application’s activity to Facebook’s advertising network. Personal data collected: Cookies and Usage data. Where the data is processed: USA – Privacy Policy – Opt Out. |
| Remarketing with Google analytics for display advertisement (Google Inc.) | Google Analytics for display advertisement is a Remarketing and Behavioural Targeting service provided by Google Inc. which connects the tracking activity performed by Google Analytics and its cookies with the Adwords advertising network and the Doubleclick Cookie. Personal data collected: Cookies and Usage data. Where the data is processed: USA – Privacy Policy – Opt Out. |
| Twitter Remarketing (Twitter, Inc.) | Twitter Remarketing is a Remarketing and Behavioral Targeting service provided by Twitter, Inc. which connects this Application’s activity to Twitter’s advertising network. Personal data collected: Cookies and Usage data. Where the data is processed: USA – Privacy Policy – Opt Out. |
| Twitter Tailored Audiences (Twitter) | Twitter Tailored Audiences is a Remarketing and Behavioral Targeting service provided by Twitter, Inc. which connects this Application’s activity to Twitter’s advertising network. Personal data collected: Cookies and email. Where the data is processed: USA – Privacy Policy – Opt Out. |
| __atuvc | This cookie is associated with the AddThis social sharing widget which is commonly embedded in websites to enable visitors to share content with a range of networking and sharing platforms. It stores an updated page share count. |
| __atuvs | This cookie is associated with the AddThis social sharing widget which is commonly embedded in websites to enable visitors to share content with a range of networking and sharing platforms. This is believed to be a new cookie from AddThis which is not yet documented, but has been categorised on the assumption it serves a similar purpose to other cookies set by the service. |
| _conv_r | These cookies are used as part of the AddThis functionality of our website, specifically the Email, Pinterest & YouTube icons and resulting actions. |
| _conv_v | These cookies are used as part of the AddThis functionality of our website, specifically the Email, Pinterest & YouTube icons and resulting actions. |
| _ga | This cookie name is associated with Google Universal Analytics – which is a significant update to Google’s more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners. |
| _ga | This cookie name is associated with Google Universal Analytics – which is a significant update to Google’s more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners. |
| _ga | This cookie name is associated with Google Universal Analytics – which is a significant update to Google’s more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners. |
| _gat | This cookie name is associated with Google Universal Analytics, according to documentation it is used to throttle the request rate – limiting the collection of data on high traffic sites. It expires after 10 minutes. |
| _gid | This cookie name is asssociated with Google Universal Analytics. This appears to be a new cookie and as of Spring 2017 no information is available from Google. It appears to store and update a unique value for each page visited. |
| bcookie | These cookies are used to enable sharing of content via linkedin. |
| bscookie | These cookies are used to enable sharing of content via linkedin. |
| bt2 | Used by the social sharing platform AddThis to keep a record of parts of the site that has been visited in order to recommend other parts of the site. |
| cb-enabled | We set this cookie to hide the cookie acknowledgement banner when cookies have been acknowledged. |
| di2 | These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation. |
| lidc | Cookies to integrate the service in the LinkedIn site, with the purpose of allowing you to share pages or articles on Linkedin. |
| loc | Use geolocation to show where users are sharing links. It is a persistent cookie and expires in 90 days. |
| notice_preferences | This cookie is used to record if the user has accepted the use of cookies on this website. |
| ssc | These cookies are used in recording user sharing and social activity. |
| ssh | Used for optimizing sharing settings for the user. |
| sshs | Used for optimizing sharing settings for the user. |
| uid | Uniquely assigned machine-generated user ID. |
| um | Cookie used by AddTHis to track sharing on various social media platforms. |
| uvc | These cookies are used in recording user sharing and social activity. |
| vc | Cookie used by AddTHis to track sharing on various social media platforms. |
| com.silverpop.iMAWebCookie | The visitor key assigned by the system. It expires in 1000 days. |
| com.silverpop.iMA.page_visit | The site visit session which logs a ‘Site Visit’ event in system. It expires in 20 minutes. |
| com.silverpop.iMA.session | The page view session which logs a ‘Page View’ event in system. It expires in 20 minutes. |
| com.silverpop.iMA.jid | The job ID of the sent mailing, which is generated from the ‘spJobID=’ parameter in clickstream query string . It expires when the browsing session ends. |
| com.silverpop.iMA.mid | The mailing ID of the sent mailing, which is generated from the ‘spMailingID=’ parameter in clickstream query string. It expires when the browsing session ends. |
| com.silverpop.iMA.rid | The Report ID of the sent mailing, which is generated from the ‘spReportID=’ parameter in clickstream query string. It expires when the browsing session ends. |
| com.silverpop.iMA.uid | The Recipient ID of the visitor, which is generated from the ‘spUserID=’ parameter in clickstream query string. It expires when the browsing session ends. |
Cookie settings
Many browsers automatically authorise cookies as a standard setting, but they also offer the possibility to control most cookies, including being able to accept or not accept them and the procedure to eliminate them.
For more information on controlling cookies, refer to the Browser’s “Instruments” (or similar) section.
The browser can be set to receive an alert before accepting cookies, providing the possibility to decide whether or not to receive them. Cookies can be completely disabled.
How to disable cookies? Most browsers (Internet Explorer, Firefox, Chrome, etc.) are configured to accept cookies. The cookies stored on your device’s hard disk can still be erased and cookies can be disabled by following the indication provided by the major browsers, in the following links:
Chrome: https://support.google.com/chrome/answer/95647?hl=it
Firefox:http://support.mozilla.org/it/kb/Eliminare%20i%20cookie
Internet Explorer: http://windows.microsoft.com/it-it/internet-explorer/delete-manage-cookies#ie=ie-10